Case Study: Restworks boosts Twitter followers and engagement with Next PR's Retweet to Win campaign

Restworks grows Twitter followers 47% with Next PR

Restworks, formerly MetroNaps, partnered with Next PR to manage its rebrand and generate excitement for a new partnership with Arianna Huffington's Thrive Global. The challenge was to seamlessly transition its social media presence to the new name and build buzz around the significant partnership announcement.

Next PR executed a Retweet to Win campaign, using a copy of Huffington's "The Sleep Revolution" as a prize to engage a wellness-focused audience. The strategy included targeted messaging and heavy engagement with influencers. This approach by Next PR drove a 47% increase in Twitter followers and a 642% boost in engagements, successfully generating widespread awareness for the Restworks rebrand and its new partnership.

Restworks