Case Study: Progress Partners boosts share of voice with Next PR

Progress Partners secures 43 media placements in 9 months with Next PR

Progress Partners, an investment company specializing in M&A and capital raising for tech and media firms, engaged Next PR to build its brand. The challenge was a minimal media presence and low market share of voice in a competitive field with outspoken rivals.

Next PR implemented a comprehensive PR strategy that began with media training for 15 spokespeople and focused on securing provocative commentary. The team started with trade press and advanced to tier-one and broadcast media, often using newsjacking techniques. This program secured 43 media placements, leveraged all 15 spokespeople, and resulted in a 10% increase in share of voice for Progress Partners.

Progress Partners