Case Study: Popcornflix boosts brand awareness and viewer growth with Next PR

Popcornflix earns 7 Bloomberg TV segments with Next PR

Popcornflix, a streaming media service, sought Next PR to boost its brand awareness and attract more viewers amidst strong competition from well-known rivals. The challenge was to promote its niche content and platform expansions to stand out in the growing streaming market.

Next PR implemented a strategy that capitalized on industry news, inserting Popcornflix executives into conversations about streaming trends through rapid-response campaigns. The agency also created creative campaigns, like movie recommendation listicles, to promote content. The work resulted in features on major outlets like Fox Business and Bloomberg TV, significantly building national brand recognition. Next PR also secured coverage in top-tier publications and trade verticals, which generated more viewers and landed Popcornflix on FierceOnlineVideo’s list of Top 15 Startups.

Popcornflix