Case Study: Planful builds Continuous Planning category leadership with Next PR

Planful grows share of voice to 26% with Next PR

Planful, a provider of cloud financial planning and analysis software, faced the challenge of launching a new company name and refreshed messaging without losing the credibility it had built over a decade. They turned to vendor Next PR to manage this rebrand and to own a new category they called Continuous Planning.

Next PR implemented an integrated media strategy that combined earned and sponsored content. They prepared Planful's executives for media engagements, which resulted in significant coverage. The results were highly successful, with Planful's share of voice among major competitors growing from 4% to 26%. Next PR also secured numerous award wins for the company in its first year post-rebrand, including "Best HR Solution" and "Company of the Year."

Planful