Case Study: Peak Education achieves greater brand awareness and donor reach with Next PR

Peak Education boosts social followers 7.5% with Next PR

Peak Education, a Colorado Springs-based nonprofit providing educational resources to low-income students, faced a challenge of minimal brand awareness outside its local area and a lack of a cohesive communications strategy. The organization partnered with Next PR to increase local and national awareness and reach donors to support its expansion.

Next PR implemented a media relations and brand strategy that included building reporter relationships, offering experts for commentary, and conducting social media workshops. The results included impactful national and local media placements, a 7.5% increase in social media followers, and over 1,300 engagements on content. Next PR also secured backlinks to the nonprofit's website in 60% of placements and incorporated its mission into 80% of the coverage, effectively spreading its message to potential donors.

Peak Education