Case Study: Ossia boosts analyst credibility and brand awareness with Next PR

Ossia secures 10+ analyst briefings with Next PR

Ossia engaged Next PR to elevate its analyst relations program and overcome skepticism in the emerging wireless power technology space. The challenge was to build credibility for its Cota Real Wireless Power technology, which required significant education to show how it worked and highlight its regulatory approvals and use cases to prominent analysts.

Next PR developed a targeted analyst relations strategy, securing over ten briefings with top firms and establishing new relationships through in-person meetings and demos at major trade shows. The vendor secured two report inclusions for Ossia, providing valuable third-party credibility. Through these efforts, Next PR significantly increased Ossia's top-of-funnel brand awareness and built crucial middle-of-funnel interest, directly supporting the customer's acquisition goals.

Ossia