Next PR
162 Case Studies
A Next PR Case Study
The customer, No More Secrets, a Philadelphia non-profit, faced the challenge of raising awareness and donations for the nation's first menstrual hub, The SPOT Period, which was opening during the pandemic without government or corporate sponsorship. The vendor, Next PR, used its team's Volunteer Time Off service to help generate authentic local media buzz for the launch.
Next PR secured extensive local media coverage for the opening by pitching the founder's personal story and leveraging the timeliness of Black History Month. This resulted in features across Philadelphia's major digital and broadcast outlets, which drove daily donations to the non-profit's GoFundMe. The campaign exceeded its original fundraising goal by tens of thousands of dollars and sustained coverage throughout Black History Month.