Case Study: New York Kids Club boosts Chicago brand awareness with Next PR

New York Kids Club grows Instagram followers 25% with Next PR

New York Kids Club sought to expand into the Chicago market but faced a significant challenge with low brand awareness. They engaged the vendor Next PR for localized public relations support to understand the new market and build recognition among their target audience.

Next PR created and led a focus group with key Chicago influencers to gain insights and educate them on the brand. This solution secured lasting relationships and significant promotional support. The measurable impact included a 25% increase in Instagram followers driven by the event's social media activity, along with new partnership inquiries.

New York Kids Club