Case Study: Muros raises awareness for Murals for Medical Relief with Next PR

Muros secures 8 broadcast interviews in under a month with Next PR

Muros, a Chicago-based art activation agency, faced a standstill when the COVID-19 pandemic froze the out-of-home advertising industry. The vendor Next PR was brought on to help pivot its strategy and raise awareness for its new initiative, Murals for Medical Relief, a project aimed at honoring healthcare workers and raising funds for local hospitals.

Next PR implemented a media outreach strategy targeting local Chicago press and social media influencers. The vendor secured significant media coverage, including eight broadcast interviews, four feature stories, and three influencer shout outs that reached 25,000 users, resulting in widespread awareness for the initiative.

Muros