Case Study: Loopback Analytics boosts brand awareness and customer acquisition with Next PR

Loopback Analytics wins 2015 Dallas Best Places to Work Award with Next PR

Loopback Analytics, a provider of a care transitions management platform, approached Next PR with the challenge of building media buzz around both its product and its CEO, Neil Smiley. The company needed a helping hand to secure the high-quality media placements it deserved to stand out in the healthcare space.

Next PR implemented a strategy targeting healthcare trade publications with exclusive articles and pursued specific industry awards. This solution successfully positioned the company as an innovator. The results included Loopback winning the Dallas Best Places to Work Award, its CEO being named a finalist for a Tech Titans award, and media coverage that drove significant site traffic leading to new customer acquisition.

Loopback Analytics