Case Study: Lightcast boosts HR coverage and media-driven traffic with Next PR

Lightcast boosts web traffic 30% with Next PR

Lightcast, a labor insights company, had a wealth of data but lacked a targeted media strategy to engage its core audience of HR decision-makers. The challenge was to move beyond brief mentions and secure higher-quality placements in relevant outlets. Next PR was engaged to craft a new public relations approach.

Next PR implemented a strategy that turned Lightcast's data into headline-making stories by highlighting the most compelling points for reporters. The vendor provided comprehensive briefing documents and media training for spokespeople. This solution successfully positioned Lightcast as a main voice in the labor market conversation. Next PR delivered results that included quadrupling coverage in HR trades, securing top-tier placements, and driving a 2,825% spike in web traffic from media visits. A direct business lead was also generated from the coverage.

Lightcast