Case Study: KYON exceeds its Kickstarter goal with Next PR

KYON exceeds its $75,000 Kickstarter goal with Next PR

Next PR helped KYON, a company launching the KYON Pet Tracker, to build brand awareness and a consumer base for its new product in an emerging market. The challenge was to launch a successful Kickstarter campaign from the ground up, which included developing brand new social media channels into effective avenues for promotion and driving contributions.

The solution implemented by Next PR involved targeted social media engagement using pet and tech-related hashtags to build a community and drive traffic to the campaign. Next PR also advised on the creation of video assets to support these efforts. As a result, KYON gained 929 Facebook fans and 833 Twitter followers, and more importantly, exceeded its Kickstarter goal of $75,000.

KYON