Case Study: iFLY boosts brand visibility with Next PR

iFLY boosts Twitter followers 1,289% with Next PR

iFLY needed strategic guidance to increase its visibility as an affordable and fashionable luggage brand within the competitive travel industry. The company partnered with Next PR to meet its goal of positioning its products as a must-buy for style-conscious travelers on a budget.

Next PR built a robust 'Retweet to Win Giveaway' campaign on Twitter, leveraging organic messaging and the slogan “Great luggage shouldn’t cost more than your airfare.” The campaign generated 8,248 contest entries and increased iFLY's Twitter followers by 1,289%. The results also included a 21,500% increase in post engagements and content reaching over 16 million people.

iFLY