Case Study: iFLY achieves sold-out preorders and major social growth with Next PR

iFLY boosts Facebook followers 136% with Next PR

The customer iFLY, a luggage company, sought help from Next PR to promote its new line of stylish suitcases to a millennial and social media-influenced audience that had previously eluded them.

Next PR implemented an integrated media and social campaign, including a partnership with a celebrity from The Bachelor. This strategy drove massive demand, resulting in iFLY selling out of products in pre-order for the first time. The vendor achieved a 136% increase in Facebook followers and an 8,508% increase in content reach.

iFLY