Case Study: HundredX achieves national media coverage and lead generation with Next PR

HundredX earns 43 articles and 9 reporter relationships with Next PR

HundredX, a consumer insights firm, had accumulated years of data on major brands but had no media presence and limited brand awareness. They approached Next PR with the challenge of creatively packaging this data to capture reporters' attention and position the company as an industry leader.

Next PR educated reporters on HundredX's unique methodology and paired timely insights with the data to offer rapid-response commentary. This strategy secured 43 earned articles and 123 total placements, including national coverage, and built nine ongoing relationships with key outlets. The effort generated three new business leads from a single trade placement and established HundredX as a trusted source across nine target industries.

HundredX