Case Study: Health Fidelity boosts founder visibility and brand awareness with Next PR

Health Fidelity boosts founder visibility by 41% with Next PR

Health Fidelity, a company in healthcare data analytics, wanted to raise its brand awareness by building the thought leadership profile of its founder, Anand Shroff. The challenge was to position him as an industry expert to ultimately generate more visibility for the company. Health Fidelity engaged the vendor Next PR to manage this executive thought leadership campaign.

Next PR implemented a solution using media outreach and Twitter to highlight Shroff's expertise in AI and machine learning. The results included Shroff being quoted in major healthcare publications, which led to inbound sales inquiries. His Twitter followers increased by 41% and engagement grew by over 4,000%, significantly boosting both his personal brand and Health Fidelity's industry standing.

Health Fidelity