Case Study: Glassdoor improves employer reputation and Glassdoor ratings with Next PR

Glassdoor boosts CEO approval from 49% to 71% with Next PR

Glassdoor, a rapidly growing company that frequently conducts acquisitions, faced a significant challenge as its employer reputation was tanking. A poor Glassdoor rating of 2.8, driven by negative reviews about leadership and culture following M&A activity, created misalignment with its positive business momentum and concerned stakeholders. Next PR was engaged to manage its Glassdoor profile and address this employer reputation problem.

Next PR implemented a comprehensive solution that included a full audit of the Glassdoor profile, a revamp of the company's culture messaging, and daily monitoring with thoughtful responses to reviews. They also developed a program to proactively request feedback from employees at key career stages. As a result, the CEO's approval rating rose from 49% to 71% and the overall Glassdoor rating increased by 18% to 3.3 in just six months, demonstrating the significant impact of Next PR's strategy.

Glassdoor