Case Study: Gift of Adoption boosts awareness and donations with Next PR

Gift of Adoption earns 19 media placements with Next PR

Next PR partnered with Gift of Adoption, a national nonprofit providing grants to complete adoptions. The organization's challenge was amplifying its reach to both donors and families in need of support, despite having a small team, as it prepared to celebrate a major milestone.

Next PR built an integrated PR campaign around the milestone, utilizing media relations and social media. The efforts resulted in 19 media placements, with 50% containing backlinks to drive traffic. A feature in People Magazine drove 238 website conversions in a single week, significantly boosting awareness and donor engagement for the nonprofit.

Gift of Adoption