Case Study: FalconX builds stronger on-camera media performance with Next PR media training

FalconX sharpens media interviews ahead of $150 million Series D with Next PR

FalconX, a digital assets and cryptocurrency platform, needed to prepare its CEO for media interviews ahead of a major funding round. The challenge was to improve the CEO's on-camera presence and delivery for live interviews. To address this, the company engaged vendor Next PR for its media training service.

Next PR implemented a structured media training program, conducting multiple prep sessions and using a scoring rubric to measure the CEO's performance. This solution led to a steady improvement in his interview skills, resulting in successful live interviews on major outlets like Bloomberg TV and CNBC. As a measurable impact, the CEO now receives regular requests from producers to appear on live television.

FalconX