Case Study: FalconX boosts social engagement and follower growth with Next PR

FalconX boosts Twitter followers 54% with Next PR

FalconX, a digital assets platform for institutional investors, sought to elevate its company profile but faced the challenge of underutilized corporate Twitter and LinkedIn accounts. Their content was inconsistent and failing to engage target audiences, which stalled follower growth and credibility. Next PR was engaged to organize these channels and build a strategic corporate social media strategy.

Next PR conducted an audit and competitor analysis to create a strategic playbook. They implemented a steady posting cadence with content highlighting FalconX's expertise, used polls and CEO video clips to spark engagement, and ran targeted LinkedIn ads. As a result, FalconX gained interest from major outlets like CNBC and Bloomberg. Next PR drove a 54% increase in Twitter followers, an 83% increase in LinkedIn followers, and over 35,000 engagements across platforms in under a year.

FalconX