Next PR
162 Case Studies
Case Study: El Paso County Public Health boosts COVID-19 communication with Next PR
A Next PR Case Study
El Paso County Public Health reaches 33,000 views with Next PR
El Paso County Public Health faced the challenge of cutting through the confusion surrounding COVID-19 to clearly communicate accurate information and change public behavior. The department partnered with vendor Next PR through its pro-bono Conscious Capitalism program to address this need.
Next PR developed a series of eight short, animated videos featuring medical officers to present information in a friendly and digestible way. The solution was extremely successful, garnering 33,000 views and 500 shares on social media. The videos were reposted by over a dozen other organizations, generating a combined additional audience reach of nearly 60,000 people and even inspiring a similar communications effort from the state governor.
View this case study…