Case Study: Down Cotton boosts brand awareness and sales with Next PR

Down Cotton drives 2,000+ new users in under six months with Next PR

Down Cotton, a direct-to-consumer premium bedding brand, faced the challenge of increasing brand awareness and sales in a saturated market, particularly during the COVID-19 pandemic. They engaged the vendor Next PR to help them stand out and educate consumers on their Egyptian cotton products.

Next PR implemented a targeted media and influencer relations strategy. This included pitching founder stories to women-focused publications, targeting national and bridal media with timely angles, and highlighting the brand's sustainable impact. The results included 32 top-tier media placements, over 2,000 new users driven to the website, and a 10% growth in Instagram followers. Next PR successfully drove measurable conversions and positioned Down Cotton as an industry expert.

Down Cotton