Case Study: DDI achieves major media coverage and leadership thought leadership with Next PR

DDI earns 43 placements and 75% backlink coverage with Next PR

DDI, a global company that develops leaders and produces top research on leadership, partnered with Next PR to generate buzz for the launch of its 2023 Global Leadership Forecast report series. The challenge was to elevate the DDI brand and share its impactful insights amidst significant noise in the workplace research space.

Next PR implemented a comprehensive media relations campaign, which included pitching under embargo, securing spokesperson interviews, and tying data to current events. The results were an overwhelming success, with Next PR securing 84 total placements and exceeding all KPIs. This included 15 placements in top-tier national publications, coverage that reached a potential audience of 343 million, and nearly 75% of articles containing valuable backlinks.

DDI