Case Study: Comprehend boosts share of voice in life sciences with Next PR

Comprehend boosts share of voice from 10% to 39% with Next PR

Comprehend, a life sciences technology company, sought to increase its share of voice and brand awareness for its clinical trial tracking solution. They engaged the vendor Next PR to help them stand out and capture greater market share in a competitive industry.

Next PR implemented an aggressive strategy focused on contributed content and targeted media relations, positioning Comprehend's experts as go-to voices. This approach secured 27 pieces of coverage and dramatically increased the company's share of voice from 10% to 39% over one year.

Comprehend