Case Study: Avatar Company achieves NFT market leadership with Next PR

Avatar Company earns 355M coverage views with Next PR

Avatar Company, a creator of custom 3D avatar content, engaged the vendor Next PR to build its brand awareness and refocus its identity from a 3D avatar company to a leader in the emerging NFT industry. The challenge was to establish this new brand recognition and drive awareness of its high-profile partnerships with major brands.

Next PR implemented a strategy that balanced high-volume partnership announcements with thought leadership pitching. The team managed joint announcements with partners to ensure the client remained the story's focus and capitalized on rapid-response opportunities to comment on trending metaverse topics. As a result, Next PR secured 60 media placements with 355 million coverage views and 39 announcements, which established the company as an NFT leader and generated significant inbound interest from new brand partners.

Avatar Company