Case Study: AMFM boosts mental health visibility with Next PR

AMFM earns 17 media placements in 4 weeks with Next PR

AMFM, a leader in mental health treatment, faced a challenge with stalled momentum on its election anxiety survey data, which was delivered on a tight deadline just two weeks before the election. The vendor, Next PR, was tasked with quickly turning this data into an effective media campaign to secure coverage and support the client's SEO goals.

Next PR implemented a targeted media strategy by distilling the most compelling statistics and tailoring pitches to specific journalists. The solution included providing actionable tips from an AMFM therapist and encouraging backlinks to a survey landing page. The vendor secured 17 media placements with an estimated 3 million coverage views, 337 social engagements, and nearly 50% of placements included valuable backlinks, greatly amplifying AMFM's brand authority and online visibility.

AMFM