Case Study: American Addiction Centers breaks the stigma of addiction with Next PR

American Addiction Centers secures 110 media placements with Next PR

American Addiction Centers (AAC) needed to break the stigma surrounding addiction to help more people seek treatment. Their challenge was to share intimate and difficult personal stories on addiction, mental health, and sobriety in a relatable way to reach their target audience. Next PR was enlisted to manage this sensitive media outreach.

Next PR implemented a two-pronged media strategy using interviews and contributed articles. They secured 110 media placements featuring personal stories and 29 expert bylines. This campaign drove over 3,000 users to AAC's website and successfully included AAC's key messaging in 100% of the articles, which appeared in major outlets like People and Newsweek.

American Addiction Centers