Case Study: American Addiction Centers expands telehealth reach and drives web traffic with Next PR

American Addiction Centers reaches 294 million people with Next PR

American Addiction Centers (AAC) faced the challenge of continuing to provide addiction treatment resources and raising awareness of increased substance use during the COVID-19 pandemic. The vendor, Next PR, was tasked with cutting through a cluttered media market to promote AAC's services and highlight these critical issues.

Next PR implemented a comprehensive solution that included promoting AAC's new telehealth services and virtual meetings, securing high-profile media placements, and launching targeted advertising campaigns. These efforts successfully reached over 294 million people with vital information. The vendor's strategy drove significant web traffic, with a top placement on CNN generating 231 web sessions, and effectively positioned AAC's resources in front of those who needed them most.

American Addiction Centers