Case Study: Altia boosts brand awareness and lead generation with Next PR

Altia boosts LinkedIn CTR by 4,178% with Next PR

Altia, a leading graphic user interface design partner for automotive and consumer manufacturers, faced the challenge of boosting global brand awareness and customer acquisition within specific technical industries. They engaged the vendor Next PR to help reach decision-makers in these niche verticals with a targeted marketing approach.

Next PR implemented a solution combining LinkedIn advertising and a strategic media relations campaign. They rebuilt target audiences and ad copy for LinkedIn, which generated 52 leads from major brands and increased click-through rates by 4,178%. Next PR also secured 13 media placements and established a case study program, receiving approvals from four customers to create marketing collateral.

Altia