Case Study: ActiveCampaign boosts small business awareness with Next PR

ActiveCampaign generates 400+ page views in 2 weeks with Next PR

ActiveCampaign, a leader in customer experience automation, faced the challenge of building brand awareness among small businesses and highlighting their struggles during COVID-19 in time for Small Business Week. They engaged the vendor Next PR to develop a campaign on a tight two-week timeline.

Next PR implemented a solution by rapidly conducting a survey of 500 small business owners and creating a gated report from the findings. This asset was used for targeted media outreach, which secured multiple local placements, including two live broadcast interviews for ActiveCampaign's CEO. The campaign resulted in significant website traffic and over 400 page views to the gated report, providing the customer with valuable lead insights.

ActiveCampaign