Case Study: Abuelo’s boosts local influencer engagement with Next PR

Abuelo’s reaches 125K followers with Next PR’s influencer tasting event

Next PR helped Abuelo's, a nationwide Mexican restaurant chain, address its challenge of boosting local awareness and building lasting relationships with food and lifestyle influencers at its Plano, Texas location.

The solution involved Next PR planning and executing a "Friendsgiving" influencer tasting event. The agency handled influencer outreach, vetting, and event coordination, which resulted in 11 posts from 7 influencers. These posts achieved 125K reach and over 1,100 engagements, successfully expanding local awareness and establishing ongoing promotions from the attendees.

Abuelo’s