Case Study: Abuelo's boosts anniversary awareness and raises $12,000 for No Kid Hungry with Next PR

Abuelo's raises $12,000 in 1 month with Next PR

Abuelo's, a nationwide Mexican restaurant chain, faced the challenge of boosting awareness for its 30th-anniversary celebration and raising funds for its charitable partner, No Kid Hungry, within a one-month timeframe. The company engaged the vendor Next PR for public relations and social media services to achieve these goals.

Next PR implemented an integrated campaign using media relations, social influencer outreach, and targeted Facebook and Instagram ads. The solution promoted a month-long in-restaurant celebration with drink specials and a prize wheel fundraiser. The results included national media placements, significant social media engagement, and, most importantly, Abuelo's raised $12,000 for No Kid Hungry, providing 120,000 meals. The vendor Next PR successfully delivered increased brand awareness and met all of the client's objectives.

Abuelo's