Case Study: Abuelo's boosts national media visibility and in-store visits with Next PR

Abuelo's earns 44 national placements with Next PR

Abuelo's, a Mexican restaurant chain, sought to build a stronger national media presence and boost brand credibility to attract more diners to its locations. They partnered with the vendor Next PR to help them expand awareness and secure exposure beyond their core markets.

Next PR implemented a strategy that leveraged food holidays to secure inclusion in national media roundups. This approach resulted in 44 national placements in top-tier publications. The campaign successfully reached new audiences, with 81.2% of website users being new visitors, and helped Abuelo's achieve an excellent average domain authority of 74.

Abuelo's