Case Study: Abuelo’s drives Houston launch success with Next PR

Abuelo’s boosts Facebook fans 600% in 2 weeks with Next PR

Abuelo's, a nationwide Mexican restaurant chain, faced the challenge of launching its new location in the Houston market and quickly establishing itself as a unique dining destination to drive attendance to its pre-opening and grand opening events. The vendor, Next PR, was brought on board to execute a public relations and social media campaign to meet this two-week deadline.

Next PR implemented an integrated campaign focusing on Abuelo's from-scratch cuisine, utilizing media relations, social media management on Facebook and Instagram, and targeted outreach to local influencers and media. The solution included hosting a pre-opening gala for key influencers and driving traffic with a social-exclusive offer. As a result, Next PR helped Abuelo's achieve a 600% increase in Facebook fans and over a 1,000% increase in total engagements, along with 27 five-star pre-opening reviews from local bloggers and significant media coverage that built ongoing relationships.

Abuelo’s