Case Study: 1E boosts brand awareness and media coverage with Next PR

1E secures 18 launch day stories with Next PR

Next PR partnered with 1E, a provider of real-time endpoint management solutions, to help the company elevate its brand awareness and better position itself against larger competitors. The challenge was that without this elevated awareness, 1E was struggling to secure customer wins against major enterprise security companies, and it needed a way to stand out amidst a crowded field of industry surveys.

The solution implemented by Next PR was a multi-phase campaign to launch and extend the lifecycle of a unique industry survey report. This included securing launch day news stories, leveraging external subject matter experts for credibility, and segmenting data for vertical outreach. The results were highly successful; Next PR secured 18 launch day stories in outlets like Forbes and Tech Republic and an additional 14 placements for a second data launch. The campaign established 1E as an industry leader and its survey garnered more media coverage than all competitor surveys from the prior year.

1E