Case Study: OTJ Architects creates an immersive office experience with NEXT NOW's digital serpentine wall

OTJ Architects installs a 52-foot digital serpentine wall with NEXT NOW

OTJ Architects partnered with NEXT NOW to create an architectural centerpiece for their newly designed office in Washington, D.C. Their challenge was to develop an immersive installation that would immediately capture the attention of visitors and set a distinctive tone for the environment.

NEXT NOW designed and installed a 52-foot digital serpentine wall that stretches the length of a hallway. Their solution included end-to-end services from concept development and AV procurement to custom content design and CMS software development. The final installation immerses guests in the client's brand and historical narrative, serving as a flagship experience that elevates the entire office. NEXT NOW delivered a high-craftsmanship product that provides a lasting pride point for the business and its partners.

OTJ Architects