Case Study: Lids transforms the NBA flagship store into an immersive fan engagement hub with NEXT NOW

Lids transforms NBA Store with NEXT NOW across 19 display zones

Next/Now partnered with Lids and the NBA to reimagine the NBA Store flagship location in Houston. The challenge was to move beyond a standard retail space and transform it into a dynamic hub that embodied the energy of basketball and actively engaged fans. The project required a complete solution involving kinetic audiovisual installations, cinematic content, and a robust system to manage it all.

The solution, powered by Next/Now's Activate360 content management system, included a massive interior LED feature wall and an interactive, reactive LED basketball sculpture on the storefront. Next/Now provided an end-to-end service, handling everything from design and software development to fabrication and installation. The result was so successful that it led to a continued partnership, with Lids commissioning Next/Now to design and develop several additional retail properties within their portfolio.

Lids