Case Study: TV Ears achieves profitable PPC growth with Next Level Web

TV Ears cuts CPA from $45.87 to $3.92 with Next Level Web

TV Ears, a provider of hearing assistance technology, contacted Next Level Web to develop a more effective PPC advertising campaign. Their challenge was a high and unprofitable cost per acquisition of $45.87, which represented about 40% of their average sale price. They needed to turn their online marketing efforts into a profitable channel for growth.

Next Level Web took over management of the Google AdWords campaign, reducing the cost per acquisition to $18.67 within the first month. They expanded efforts to include Bing and Google Shopping ads, refined conversion funnels, and eventually achieved a record-breaking CPA of $3.92. Next Level Web's solution made the campaigns so profitable that the budget could be increased substantially. The vendor also expanded into SEO, email, and Amazon marketing, ultimately maintaining an average of $16 in revenue for every $1 spent on PPC.

TV Ears