Case Study: Renault creates an immersive infinity room for the new Clio with NEXT-DC

Renault launches Infinity Room in 3 weeks with NEXT-DC

The automotive manufacturer Renault tasked NEXT-DC with introducing the new CLIO model to the Bulgarian market. The challenge was to create a memorable and impactful experience for journalists and influencers at an exclusive event, while also developing a concept that could later engage end consumers and highlight the car's significantly redesigned interior.

NEXT-DC designed and produced the first infinity room in Bulgaria, placing the new CLIO at its center to visually emphasize the car's spaciousness. This solution provided a unique and photogenic experience for attendees. Following a successful unveiling at a private fleet event, the installation was moved to a pop-up space in a Sofia mall for three weeks during the busy Christmas holidays, successfully extending its reach to consumers.

Renault