NEXT-DC
27 Case Studies
Case Study: Heineken wins Champions League Final tickets with NEXT-DC’s interactive contest technology
A NEXT-DC Case Study
Heineken wins Champions League Final tickets with NEXT-DC by selecting 3 better halves
The customer Heineken faced the challenge of engaging passionate football fans in Bulgaria in a unique campaign. The vendor NEXT-DC crafted a technology-driven solution to help Heineken award tickets to the Champions League Final by involving the contestants' partners.
The solution implemented by NEXT-DC was a custom-built event and registration platform. This included a system with specialized microphones and circuit boards that measured singing accuracy in real-time against the Champions League anthem. The campaign was highly successful, earning Heineken three Gold awards at the FARA 2014 ceremony.
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