Case Study: United Way of Connecticut raises awareness of the Plan of Safe Care with Next Day Animations

United Way of Connecticut expands reach with Next Day Animations’ social media package and explainer video

United Way of Connecticut needed to effectively roll out its Plan of Safe Care program and ensure this free resource for new parents reached as many people across the state as possible. To meet this challenge, they partnered with Next Day Animations to create a short, engaging explainer video.

Next Day Animations produced an animation aimed at new parents to raise awareness of the program. The vendor also provided a Social Media Package, which included graphics for Facebook, a wallet card, and a billboard graphic to further extend the campaign's reach across multiple marketing channels. This comprehensive solution helped United Way of Connecticut communicate its crucial message in an engaging and accessible way.

United Way of Connecticut