Case Study: TIAA simplifies financial planning and retirement education with Next Day Animations

TIAA boosts financial education with Next Day Animations and 53 Google reviews

The customer, Teachers Insurance and Annuity Association (TIAA), faced the challenge of demystifying complex retirement income planning to appeal to and empower Gen X and Gen Y audiences. They partnered with the vendor Next Day Animations to create an engaging 2D explainer video that would serve as a powerful educational tool.

Next Day Animations produced a whiteboard-style animation that transformed intricate financial topics into understandable solutions, focusing on the value of guaranteed lifetime income. The video was deployed across TIAA's website, emails, and outreach initiatives, leading to excellent reach and ROI by empowering viewers to take control of their financial future.

Teachers Insurance and Annuity Association (tiaa)