Case Study: RES Group simplifies subcontractor PSA communications with Next Day Animations

RES Group simplifies a high-stakes PSA affecting tens of millions of dollars with Next Day Animations

Next Day Animations partnered with RES Group, which needed to communicate a high-stakes, complex message about new IRA guidelines to its subcontractors. Tens of millions of dollars were at risk, and the challenge was to ensure the message was understood clearly and quickly by the target audience.

The solution from Next Day Animations was a 2D animated explainer video featuring colorful, branded characters representing the subcontractors. This video walked viewers through the guidelines and common misconceptions in a few minutes. The animation ensured the message was scalable, easily translatable, and maintained brand compliance, effectively simplifying the critical information for the audience.

RES Group