Case Study: American Kidney Fund enhances kidney patient communication with Next Day Animations

American Kidney Fund launches a 7-video Kidney Kitchen series with Next Day Animations

The American Kidney Fund collaborated with Next Day Animations to create a video series that would transform how renal dietitians communicate with their patients. The challenge was to promote and explain the Kidney Kitchen Pro, a centralized digital tool, in an engaging way that would empower dietitians to elevate their care.

Next Day Animations produced a seven-video series using a combination of 2D animation and a hybrid live-action style. The solution included animated explainer videos and recipe videos where animated elements guided viewers through cooking steps. This visual storytelling approach brought the functionalities of the Kidney Kitchen Pro to life, making it an indispensable tool for dietitians in their daily practice.

American Kidney Fund