Case Study: American Kidney Fund engages families with educational video series from Next Day Animations

American Kidney Fund creates a 3-video educational series with Next Day Animations

The American Kidney Fund sought to communicate complex medical information about Cystinosis and kidney transplants to children, teens, and their families. They partnered with Next Day Animations to produce an engaging 2D video series that would effectively explain these highly complex topics in a digestible manner.

Next Day Animations recommended breaking the information into a series of three short videos, rather than a single long one, to better suit modern attention spans. The resulting videos, titled ‘Supporting Your Child’, ‘Preparing for Transplant’, and ‘Managing Your Transplant’, allowed viewers to control their pacing and absorb the information more effectively. This project was part of a long-term collaboration, with Next Day Animations having previously created multiple successful video series for the American Kidney Fund on other health topics.

American Kidney Fund