Case Study: Payhawk achieves full customer lifecycle visibility with Salesforce and Next Consult

Payhawk automates 87% of enterprise financial processes with Next Consult

Payhawk, a fintech company and the first Bulgarian unicorn, faced challenges managing its rapid growth and diverse customer needs across European markets. Their initial tools, including Excel and a small CRM, were insufficient, causing them to miss cross- and upselling opportunities. To address this, they partnered with vendor Next Consult to implement a comprehensive Salesforce CRM system.

The solution implemented by Next Consult provided Payhawk with complete visibility across the entire customer lifecycle. This allowed the company to automate personalized marketing campaigns and streamline operations across multiple departments. As a result, Payhawk gained the ability to efficiently test campaigns for new markets and scale the platform to meet its evolving needs, contributing to its position as a leader in the fintech space.

Payhawk