Case Study: Loavies achieves record Black Friday revenue growth with The Next Ad

Loavies boosts Black Friday revenue 343% with The Next Ad

Loavies, a Dutch-based international fashion brand, sought to achieve unprecedented success during its Black Friday sales event. They partnered with the vendor The Next Ad and its Managed Services team to help generate greater brand awareness and drive significant traffic and engagement for the campaign.

The Next Ad implemented a comprehensive social advertising strategy for Loavies, utilizing Instant Experience ads, Dynamic Product Ads for retargeting, and Instagram Stories advertising. Their approach was supported by the Hyper Optimisation and Ad Fatigue Optimisation tools to automatically allocate budget to the best-performing audiences and creatives. This solution delivered historic results for Loavies, achieving their most successful day since founding and recording a 343% revenue increase over their previous best sales day.

Loavies