Case Study: La Place achieves lower advertising costs with The Next Ad

La Place decreases CPM by 86% with The Next Ad

La Place, a leading foodservice brand in the Netherlands, partnered with The Next Ad to improve its social advertising efficiency. Their challenge was to reach more relevant audiences, reduce unnecessary advertising costs, and increase traffic and conversion rates for their app and website.

The Next Ad implemented a dual geo-targeting strategy, focusing on both narrow locations and broad audiences, and utilized its ad tech tools including Ad Scheduling and Analytics. This solution led to a significant measurable impact: an 86% decrease in CPM, a 75% decrease in cost per 1000 people reached, and a 74% decrease in CPC for Instagram Stories, drastically reducing overall costs.

La Place