Case Study: Kinepolis boosts social media performance with The Next Ad

Kinepolis boosts purchases 371% with The Next Ad

Kinepolis Group, a major Belgian cinema chain, lacked a coherent strategy for its social media advertising campaigns. To address this challenge, they began a cooperation with vendor The Next Ad to develop and implement a new, unified social strategy.

The Next Ad provided its analytics and strategy services, which included the use of its Analytics reporting software. This solution led to impressive results, including a 371% increase in purchases and a 71% decrease in cost per action. The vendor also introduced Kinepolis to Media Injection's publishing tools, which further streamlined their content planning and webcare.

Kinepolis Group