Case Study: IPG Mediabrands boosts efficiency and campaign performance with The Next Ad

IPG Mediabrands boosts results 4x with The Next Ad

IPG Mediabrands, a leading media holding in the Netherlands, sought a more efficient way to manage its clients' social advertising campaigns to better spend media budgets. The company partnered with vendor The Next Ad, a Facebook Marketing Partner, to leverage its data-driven technology and expertise for improved campaign strategy and automation.

The Next Ad implemented an omnichannel approach, focusing on optimized campaign structures and exclusions, and introduced tools like the Automatic Page Post Booster and the Ad Creative Library. This solution yielded significant results: a 96% decrease in CPM resulting in 24x more people reached, a 73% decrease in cost per lead, an 88% decrease in cost per page like, and a 50% reduction in time spent on ads creation. IPG Mediabrands also achieved a 61% increase in unique reach.

IPG Mediabrands